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Social Intermediation Using Sharing Economy in India: A Case Study of Farmizen

In: Sharing Economy at the Base of the Pyramid

Author

Listed:
  • Vinay Pillai

    (Indian Institute of Management)

  • Dhirendra Mani Shukla

    (Indian Institute of Management)

  • Israr Qureshi

    (Australian National University)

Abstract

Using a case study approach of a pioneering social enterprise in India, this study identifies primary characteristics of a digitally anchored sharing economy model at the base of the pyramid (BoP) and explores the role of such a model in the process of social intermediation and value creation. Research suggests that digital stack, access without ownership, temporality of access, and value co-creation are the primary characteristics of the sharing economy model. Our case study of Farmizen reveals that the sharing economy model enables social intermediation and value creation in the resource-constrained setting by reducing transaction costs, mitigating risks, increasing income level, and increasing socialisation between producers and consumers. Overall, this study contributes to the social intermediation literature by highlighting that sharing economy models can facilitate the process of social intermediation and can be leveraged to achieve sustainable livelihood in the BoP context.

Suggested Citation

  • Vinay Pillai & Dhirendra Mani Shukla & Israr Qureshi, 2021. "Social Intermediation Using Sharing Economy in India: A Case Study of Farmizen," Springer Books, in: Israr Qureshi & Babita Bhatt & Dhirendra Mani Shukla (ed.), Sharing Economy at the Base of the Pyramid, edition 1, chapter 0, pages 101-124, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2414-8_5
    DOI: 10.1007/978-981-16-2414-8_5
    as

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