Semantic-Based Technology in Shaping the Strategy of Tourism in Malaysia

Today, technology has become a norm in all industries, including tourism. The cost of traveling has become more reasonable and wisely utilized time, resulting in changes in the tourism landscape with the advent of technology applications. Undeniably, the adoption of technology has generated healthier competition among players in the industry to be more competitive, creative, and innovative. From the aspects of inbound tourists, the capability of technology to briefly “tell and guide them” shall make them more appreciative of the speedy arrival of information within their reach. Searching for information is mainly done manually in the past; meanwhile, information is at our fingertips nowadays. Technology offers enormous advantages in managing the tourism industry’s data growth. This chapter propagates the emergence and know-what interest in semantic-based technology that allows shaping tourist decisions in changing the landscape of the tourism industry. Hence, this chapter offers the first step for broader discussion in the future from a different angle of semantic-based technology in the tourism industry, especially in Malaysia. This chapter investigates three main discussion areas that analyse the scenario of tourists’ preference in Malaysia, the emergence of Internet use, and an overview of semantic in web applications. It provides another set of thinking on the future type of web applications to be developed meant for the tourism industry. Moreover, people nowadays are becoming more reliant and dependent on technology to help them decide for their traveling needs.