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Factors Influencing Tourist Perception on GrabCar Ride-Sharing Application Services

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Nurul Farah Izzah Zailani

    (School of Hospitality and Creative Arts, Management and Science University)

  • Ahmad Albattat

    (Post Graduate Centre, Management and Science University)

Abstract

The study focuses on transport booking on the Internet, using the GrabCar application in Malaysia as an example. This study gathered data from selected respondents. The goal of this study is to look at the elements that influence tourists’ perceptions of ride-sharing app services, as well as the intention to ride and tourists’ perceptions of ride-sharing app services. The questionnaire for this quantitative study was created using Google Forms. The findings show a link between reliability and the intention to ride on the GrabCar app, as well as the benefits of utilizing GrabCar for online transportation bookings, as well as the pricing difference between GrabCar and other network linked public transit firms.

Suggested Citation

  • Nurul Farah Izzah Zailani & Ahmad Albattat, 2022. "Factors Influencing Tourist Perception on GrabCar Ride-Sharing Application Services," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 8, pages 165-177, Springer.
  • Handle: RePEc:spr:sprchp:978-981-16-2210-6_8
    DOI: 10.1007/978-981-16-2210-6_8
    as

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