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The Influence of Social Media in Youth Destination Selection for Visiting Pulau Langkawi, Kedah, in Malaysia

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Nur Amirah Binti Mazme

    (Management and Science University)

  • Ahmad Albattat

    (Management and Science University)

Abstract

In today’s highly competitive economic environment, the use of social media by tourism organisations adds little value to the travel and leisure sector. Generally, most tourism organizations should take an interest in online media in order to flourish. The purpose of this study is to see how social media influence young people’s decision to visit Pulau Langkawi in Kedah. The growth of social media in the tourism industry has increased the desire to learn more about a place and improve its image. The major goal of this study is to see if social media have influenced young people’s decisions to visit Pulau Langkawi in Kedah. Based on the United Nations Educational and Scientific Organization (UNECSO), Pulau Langkawi has been gazetted as an area with tourism potentials. Results in this research show the usefulness of social media in enhancing the attractive destination. The extensive sources through various platforms on social media will assist the users with their decision-making. Respondents come to the conclusion that social media have influenced them to go to destinations they never expected to visit. As a result, social media have impact on youths, and the study’s objectives have been attained.

Suggested Citation

  • Nur Amirah Binti Mazme & Ahmad Albattat, 2022. "The Influence of Social Media in Youth Destination Selection for Visiting Pulau Langkawi, Kedah, in Malaysia," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 48, pages 1065-1079, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2210-6_48
    DOI: 10.1007/978-981-16-2210-6_48
    as

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