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Mobile Applications and Tourism Experiences: Some Netnographic Explanations from Bangladesh

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Azizul Hassan

    (Tourism Consultants Network, The Tourism Society)

  • Md. Ashikur Rahman Avi

    (Pabna University of Science and Technology)

Abstract

Mobile applications (apps) in these days support tourists in many ways covering many facets of tourism product and service demands. As a relevant example, Bangladesh has recently witnessed a sharp growth in the Internet-based mobile telephony. Researching the effects of mobile apps in tourist service offer is not common. Thus, a research gap exists in this identified research area in the context of Bangladesh. Mobile apps are affecting tourism product and service in Bangladesh that is on a continuous growth that justifies to conduct this research. This research relies on netnography as a research tool with an aim to explore the trend of mobile app use for tourism services and products in tourism experience creation. Online users generally review comments for both accessing and purchasing a tourism products and services. Results identify very specific experiences generated from using mobile tourism products and services apps. In Bangladesh, these apps are contributing in positive tourism experience formation. Finding explores that tourist satisfaction stays higher from using attractive and useful mobile apps. Also, diversity in mobile apps is useful. On the other side, smartphone-based mobile app use has a sharp rise in Bangladesh. This research thus concludes that mobile apps in the Bangladesh tourism context offer positive service experience to the tourists.

Suggested Citation

  • Azizul Hassan & Md. Ashikur Rahman Avi, 2022. "Mobile Applications and Tourism Experiences: Some Netnographic Explanations from Bangladesh," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 42, pages 927-951, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2210-6_42
    DOI: 10.1007/978-981-16-2210-6_42
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