Technology in Tourism and Hospitality in Pakistan: The Tourist Experience Perspective

Technological advancements play a major role to enhance tourism and hospitality service experience delivery capacities. Through these, business organizations reduce their operational and nonoperational cost, improve quality of their services, enhance effectiveness of resources, and satisfy customer need for rememberable experience. Several countries in the world can be examples. Pakistan is a South Asian nation, and this can be viewed as a major player in the world. This chapter briefly describes all of the elements considered as relevant to tourist experience in the tourism and hospitality industry. In the Pakistan context of technology integration and further their outcomes, this chapter also offers some guidelines. Furthermore, technology application in the tourism and hospitality can possibly be divided them in different categories regarding their attributes and development. Thus, this is better to evaluate a specific technology’s magnitudes and impacts. This was found after comprehensive analysis of all elements that technology can entirely change the pace and structure of the tourism and hospitality sectors. Moreover, technology application enhances market competitiveness, environment friendliness, and employing local people both directly and indirectly. Lastly, this paper suggests that relation to Pakistani hotel, the involvement, and role play of relevant public agencies can allow better experiences to the tourists.