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A Pilot Study on the Indirect Effect of Syrian Construction Firms’ Innovation Orientation on the Tourism Industry

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Alaa J. Kadi

    (Olya Research & Training Center)

  • Ernawati Mustafa Kamal

    (Universiti Sains Malaysia)

  • Nor’Aini Yusof

    (Universiti Sains Malaysia)

  • Razan AlSakka

    (Universiti Sains Malaysia)

Abstract

This article aims to investigate the effect of influencing variables on Syrian construction firm’s performance throughout the conflict years and to propose a conceptual framework to interpret the probable correlations. The impact of eight primary barriers was measured in the study: technical, financial, process, psychological, management, cultural, environmental, and governmental barriers. The Cronbach’s alpha test is applied to determine the questionnaire’s reliability during the pilot test. Furthermore, the findings can assist local businesses and government agencies in comprehending the structure of the barriers, as a result guiding them toward future improvements and developments that are variously required for the country’s post-war reconstruction, particularly in the tourism sector.

Suggested Citation

  • Alaa J. Kadi & Ernawati Mustafa Kamal & Nor’Aini Yusof & Razan AlSakka, 2022. "A Pilot Study on the Indirect Effect of Syrian Construction Firms’ Innovation Orientation on the Tourism Industry," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 30, pages 645-667, Springer.
  • Handle: RePEc:spr:sprchp:978-981-16-2210-6_30
    DOI: 10.1007/978-981-16-2210-6_30
    as

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