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Technology Application in the Asian Tourism Industry: Tourist Loyalty

In: Handbook of Technology Application in Tourism in Asia

Author

Listed:
  • Gamze Eryilmaz

    (Faculty of Tourism, University of Iskenderun Technical)

Abstract

Loyalty means that the preferred product or service continues to be repurchased consistently in the future, despite other attractive alternatives. It can be evaluated that the tourists always prefer the same transportation services, destinations, accommodation, and food and beverage businesses when purchasing services within this framework. All kinds of businesses that serve under the name of the tourism industry primarily benefit from the opportunities provided by information and communication technologies in order to ensure loyalty formation. These possibilities can provide convenience in following up customer expenses with the registration of customer information in the database. It is possible to provide information about how often the service or business selling service is preferred, thanks to Internet technology and/or digital media. In this way, businesses implement loyalty programs and take advantage of the reward system in order to create loyal customers. In this chapter, tourist loyalty which is an important tourist behavior is examined from a consumer perspective. Then, loyalty practices implemented in connection with information and communication technologies are presented with examples in the Asian tourism industry.

Suggested Citation

  • Gamze Eryilmaz, 2022. "Technology Application in the Asian Tourism Industry: Tourist Loyalty," Springer Books, in: Azizul Hassan (ed.), Handbook of Technology Application in Tourism in Asia, chapter 13, pages 275-297, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-2210-6_13
    DOI: 10.1007/978-981-16-2210-6_13
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