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One Billion Customers

In: Adventures in the Chinese Economy: 16 Years from the Inside

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  • Sven Agten

Abstract

The buying power of Chinese consumer has become a defining parameter of global business. No country nor company can ignore the Chinese market anymore, as the Chinese middle class is a driver of global economic growth. Furthermore, Chinese consumers are very demanding customers and have high expectations in terms of quality and service. To top it off, the relentless competition within China forces companies to introduce new and innovative products and services at blistering speed.

Suggested Citation

  • Sven Agten, 2021. "One Billion Customers," Springer Books, in: Adventures in the Chinese Economy: 16 Years from the Inside, chapter 0, pages 95-114, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-1167-4_6
    DOI: 10.1007/978-981-16-1167-4_6
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