Assessment for the Correlation Between Stakeholder Motivation and Company Profitability in Construction Industry Based on a Human Motivation Theory

Construction industry highly relies upon the human resources to complete construction tasks. Thereby, overall profitability of the company may affect the human motivation and vice versa. Further, the inflation of a country can have pernicious implications to the profitability. Thereby, the aim of this paper is to present the empirical findings and the correlation between stakeholder motivation and profitability in relation to the inflation in these macro-economic conditions and come up with a human motivation theory. Qualitative and quantitative methods were used for stakeholders with both open ended and closed ended questions for the survey. Year-end financial data statements were analysed as quantitative data. The data of exchange rates were analysed as quantitative data of secondary data collection. Cronbach’s alpha (α) test was carried-out to measure the internal consistency. Principle components analysis (PCA) was done to reduce the redundancy of variables of questionnaires and define the major scales. The Kaiser-Meyer-Olkin (KMO) and Bartlett’s test of sphericity to measure the sampling adequacy and Shapiro-Wilk (SW) test was done to test the null hypothesis ‘data distribution is equal to a normal distribution’. Pearson’s correlation test was executed to test the null hypothesis ‘the population correlation coefficient (ρ) is equal to zero’ to determine correlation and strength between exchange rates and the primary cost of the construction contractors.