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The Promotion of Rural Tourism to Rural Revitalization—A Case Study of Longmen County

In: Proceedings of the 24th International Symposium on Advancement of Construction Management and Real Estate

Author

Listed:
  • Ting Yuan

    (Guangdong University of Education)

  • Shuailin Wu

    (Center for Urban and Regional Development Studies)

  • Chenpeng Song

    (South China Normal University)

  • Zijin Liao

    (South China Normal University)

  • Zhigang Wu

    (South China Normal University)

Abstract

Rural tourism plays an active role in optimizing industrial structure, improving rural environment, promoting the inheritance of local culture, and enhancing employment and income. Rural tourism is an important driving force for rural revitalization. Taking Longmen County of Huizhou City as an example, this paper used semi-structured interviews and questionnaires to investigate and analyze the current situation of rural tourism development, the distribution and development of rural tourism resources, residents’ participation and tourism talents in Longmen County. The study found that rural tourism in Longmen County is in the early stage of development with uneven distribution and development of tourism resources, low participation of residents, serious homogenization of characteristic tourism souvenirs, nonstandard service standards in tourism employee and lack of high-end employees. On this basis, some suggestions are put forward in the following: first, developing tourism industry as the core to comprehensively promote sustainable rural revitalization and enhancing the beauty of the countryside; second, digging deep into the cultural connotation and making scientific planning; third, perfecting tourism facilities and improving the participation of farmers; last, establishing a benefit sharing mechanism.

Suggested Citation

  • Ting Yuan & Shuailin Wu & Chenpeng Song & Zijin Liao & Zhigang Wu, 2021. "The Promotion of Rural Tourism to Rural Revitalization—A Case Study of Longmen County," Springer Books, in: Gui Ye & Hongping Yuan & Jian Zuo (ed.), Proceedings of the 24th International Symposium on Advancement of Construction Management and Real Estate, pages 2089-2103, Springer.
    • Handle: RePEc:spr:sprchp:978-981-15-8892-1_146
    DOI: 10.1007/978-981-15-8892-1_146
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