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A New University

In: The Strategies of Australia’s Universities

Author

Listed:
  • Timothy Devinney

    (Alliance Manchester Business School)

  • Grahame Dowling

    (University of Technology)

Abstract

Here we describe a new specialist university.Its nature replicates that of some overseas institutions.This case is used to illustrate the issues that need to be addressed in a comprehensive statement of strategy.It also illustrates the power and appeal of a focus strategy in the university education sector.

Suggested Citation

  • Timothy Devinney & Grahame Dowling, 2020. "A New University," Springer Books, in: The Strategies of Australia’s Universities, chapter 12, pages 191-210, Springer.
    • Handle: RePEc:spr:sprchp:978-981-15-3397-6_12
    DOI: 10.1007/978-981-15-3397-6_12
    as

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