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Tetra Pak: Sustainable Initiatives in China

In: Managing Sustainable Business

Author

Listed:
  • Fu Jia

    (University of Exeter Business School Streatham Court)

  • Zhaohui Wu

    (College of Business Oregon State University Corvallis)

  • Jonathan Gosling

    (University of Exeter Business School)

Abstract

In January 2009, Hudson Lee, President of Tetra Pak China, was looking over a cliff. The company had invested €65 million to expand its packaging plant on Hohhot, the capital city of Inner Mongolia, China, on top of its initial 2004 investment of €50 m. The expansion plan was based on the inexorable rise in milk consumption in China – growing from 16 to 23 million tons between 2005 and 2012. This was a market with huge opportunities for growth, and powerful domestic brands to reach out to China’s 1.4 billion consumers. The plant initially designed to produce 20 billion cartons a year now had the capacity to process 60 billion cartons.

Suggested Citation

  • Fu Jia & Zhaohui Wu & Jonathan Gosling, 2019. "Tetra Pak: Sustainable Initiatives in China," Springer Books, in: Gilbert G. Lenssen & N. Craig Smith (ed.), Managing Sustainable Business, chapter 4, pages 63-82, Springer.
    • Handle: RePEc:spr:sprchp:978-94-024-1144-7_4
    DOI: 10.1007/978-94-024-1144-7_4
    as

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