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‘Ecomagination’ at Work: GE’s Sustainability Initiative

In: Managing Sustainable Business

Author

Listed:
  • S. S. George

    (IBS Center for Management Research)

  • S. Regani

    (IBS Center for Management Research)

Abstract

Ecomagination is GE’s commitment to address challenges such as the need for cleaner, more efficient sources of energy, reduced emissions, and abundant sources of clean water. And we plan to make money doing it. Increasingly for business, “green” is green (Jeffrey Immelt, Chairman and CEO of General Electric, in 2005). Ecomagination is a milestone for a number of reasons, including that it’s a long-term commitment with specific targets made at the company’s highest level. GE has taken this process seriously and done its homework to make sure its claims and goals are credible (Joel Makower, sustainability consultant, in 2005).

Suggested Citation

  • S. S. George & S. Regani, 2019. "‘Ecomagination’ at Work: GE’s Sustainability Initiative," Springer Books, in: Gilbert G. Lenssen & N. Craig Smith (ed.), Managing Sustainable Business, chapter 20, pages 417-434, Springer.
    • Handle: RePEc:spr:sprchp:978-94-024-1144-7_20
    DOI: 10.1007/978-94-024-1144-7_20
    as

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