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The Roots of Corporate Sustainability: the Art of Managing Innovation and Relationships by illycaffè

In: Managing Sustainable Business

Author

Listed:
  • Francesco Perrini

    (Università Bocconi)

  • Angeloantonio Russo

    (LUM University
    SDA Bocconi)

Abstract

The crisis that hit the coffee market after the International Coffee Organization (ICO) agreement collapsed in 1989 led Italian company illycaffè to look beyond the typical business model that had characterized the coffee industry to date. illycaffè decided to embrace a new strategic challenge and focus on a direct-purchasing model. They would bypass the intermediaries and reward their chosen growers by paying them a premium over the market price.

Suggested Citation

  • Francesco Perrini & Angeloantonio Russo, 2019. "The Roots of Corporate Sustainability: the Art of Managing Innovation and Relationships by illycaffè," Springer Books, in: Gilbert G. Lenssen & N. Craig Smith (ed.), Managing Sustainable Business, chapter 18, pages 363-394, Springer.
    • Handle: RePEc:spr:sprchp:978-94-024-1144-7_18
    DOI: 10.1007/978-94-024-1144-7_18
    as

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