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New Product Development

In: R&D Management

Author

Listed:
  • K. B. Akhilesh

    (Indian Institute of Science (IISc))

Abstract

Developing and launching successful new products is a key marketing value driver of any R &D organizations. The chapter has featured the operational definition, role and scope of NPD. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results. This has been clearly conveyed in this chapter how NPD as strategy adds a competitive advantage. At the end, chapter briefly accounts to the theoretical understanding of NPD, framework of NPD and models to explain the execution of NPD. Learning Objectives: To understand the vital role of new product developments (NPD) for an organization and in turn the economic growth of the country; to explore how to evolve an NPD strategy, evolutionary theory behind NPD, and Brown and Eisenhardt framework; to provide a brief description of various models in NPD.

Suggested Citation

  • K. B. Akhilesh, 2014. "New Product Development," Springer Books, in: R&D Management, edition 127, chapter 0, pages 193-206, Springer.
    • Handle: RePEc:spr:sprchp:978-81-322-1946-0_15
    DOI: 10.1007/978-81-322-1946-0_15
    as

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