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Technology for Rural Market Development

In: Driving the Economy through Innovation and Entrepreneurship

Author

Listed:
  • V. K. Nangia

    (Indian Institute of Technology)

  • Vinay Sharma

    (Indian Institute of Technology)

  • Anita Sengar

    (Indian Institute of Technology)

  • Ritika Mahajan

    (Indian Institute of Technology)

Abstract

Modern technology is one of the important mediums for economic development which is visible through fast-paced technology-induced economic growth in most of the parts of rural India which could be possible through entrepreneurial talent. This chapter focuses on established technology-based initiatives to investigate the association of these efforts with the rural market development so as to propose information and communication technology as a viable mode for analysing rural markets on the one hand and as an effective tool to develop rural markets through augmenting conventional marketing strategies on the other hand. This chapter follows a case study approach which focuses on information and communication technology development at Charba village (Dehradun, Uttarakhand), an initiative by SIIRD (Students’ Initiative for Integrated Rural Development), IIT Roorkee, and finds out its association with economic development and finally rural market development.

Suggested Citation

  • V. K. Nangia & Vinay Sharma & Anita Sengar & Ritika Mahajan, 2013. "Technology for Rural Market Development," Springer Books, in: Chiranjit Mukhopadhyay & K B Akhilesh & R. Srinivasan & Anjula Gurtoo & Parthasarathy Ramachandran & (ed.), Driving the Economy through Innovation and Entrepreneurship, edition 127, pages 13-24, Springer.
    • Handle: RePEc:spr:sprchp:978-81-322-0746-7_2
    DOI: 10.1007/978-81-322-0746-7_2
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    Cited by:

    1. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Conceptual Expansion of the Discipline of Rural Marketing: An Objective Analysis," Vision, , vol. 20(3), pages 169-183, September.

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