Deployment of American Management Education

Post World War II, European and Japanese enterprises and industries, as well as their overall economies, were developed by deploying and adapting US technology and management methods; this practice was also observed in Germany around the same time. American management methods were introduced and implemented under the US-led productivity movement. The major American management methods implemented in Germany were those for management education. In Germany, however, many factors influenced the introduction of American management education. This chapter discusses the deployment of American management education in relation to universities’ role in management education, eligibility criteria for executive management, and the manager promotion system in German enterprises. First, it considers Japanese characteristics in the deployment of American management education followed by that of relevant American methods. Next, it examines American initiatives in management education reform, German universities’ role in management education, and the deployment of Training within Industry (TWI) and top management education methods. These discussions explain the various factors that restricted the deployment of American-style methods in management education.