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Analysis of the Asian cruise industry and its future implementation

In: Cruise Sector Growth

Author

Listed:
  • Heung Michael Kwag

    (Boston University)

  • Eungyu Lee

    (Boston University)

Abstract

This study reviews the growth and development of the Asian cruise industry and its economic impact in conjunction with the global tourism and cruise business trends. The Asia Pacific region has been the fastest growing tourism region in the world due to an increase in disposable income, a longer vacation time, and an easing of travel regulations. As the Asian propensity to take a cruise as a vacation alternative rises, the cruise industry becomes a significant part of the tourism industry. The study finds that the Asian cruise industry’s future growth will be unprecedented with the implementation of effective marketing and sales promotion strategies to new emerging demographics.

Suggested Citation

  • Heung Michael Kwag & Eungyu Lee, 2009. "Analysis of the Asian cruise industry and its future implementation," Springer Books, in: Alexis Papathanassis (ed.), Cruise Sector Growth, chapter 3, pages 17-29, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-8346-6_2
    DOI: 10.1007/978-3-8349-8346-6_2
    as

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