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Introduction

In: Implementing International Services

Author

Listed:
  • Tilo Böhmann

    (Universität Hamburg)

  • Helmut Krcmar

    (Technische Universität München)

  • Thomas Herrmann

    (Ruhr-University of Bochum)

  • Wolfgang Burr

    (Universität Stuttgart)

Abstract

Zusammenfassung Either ambition or anxiety makes executives of successful service providers worry about the internationalization of services. The ambitious see the opportunity to reach out to new markets for their services, follow the globalizing moves of their customers, and make their offerings more competitive by sourcing services from an international pool of suppliers. The anxious may be forced to do the same, albeit for a different motive. Saturated home markets, demanding customers operating on a global scale, and limited supply of talents in domestic markets make the internationalization for these firms a necessity rather than an option.

Suggested Citation

  • Tilo Böhmann & Helmut Krcmar & Thomas Herrmann & Wolfgang Burr, 2011. "Introduction," Springer Books, in: Tilo Böhmann & Wolfgang Burr & Thomas Herrmann & Helmut Krcmar (ed.), Implementing International Services, chapter 0, pages 3-13, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6445-8_1
    DOI: 10.1007/978-3-8349-6445-8_1
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    Cited by:

    1. Francesco Alicino, 2014. "Religion and Sustainable Food in the Age of Consumer Culture," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2014(1), pages 101-124.
    2. Aaron W. Baur, 0. "Harnessing the social web to enhance insights into people’s opinions in business, government and public administration," Information Systems Frontiers, Springer, vol. 0, pages 1-21.
    3. Aaron W. Baur, 2017. "Harnessing the social web to enhance insights into people’s opinions in business, government and public administration," Information Systems Frontiers, Springer, vol. 19(2), pages 231-251, April.

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