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Risks and Benefits of New Online Retailing

In: New Online Retailing

Author

Listed:
  • Gerrit Heinemann

    (Niederrhein University of Applied Sciences)

  • Christoph Schwarzl

Abstract

Especially as compared with other channels, the Internet as a method for retail sales has specific advantages and disadvantages as well as opportunities and risks. When observing the characteristics of Internet commerce, we recommend taking a two pronged view – one from the business side and the other from the customer s perspec tive. Business owners thereby avoid leaving the impression of a truncated company value chain in which, correspondingly, only one partner profits from the transaction (Passenheim 2003, p. 99). In Figure 5 1, the advantages and disadvantages of the Inter net distribution channel are illustrated from the perspective of the company.

Suggested Citation

  • Gerrit Heinemann & Christoph Schwarzl, 2010. "Risks and Benefits of New Online Retailing," Springer Books, in: New Online Retailing, chapter 5, pages 210-231, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6378-9_5
    DOI: 10.1007/978-3-8349-6378-9_5
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