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Best Practices in New Online Retailing

In: New Online Retailing

Author

Listed:
  • Gerrit Heinemann

    (Niederrhein University of Applied Sciences)

  • Christoph Schwarzl

Abstract

Online merchants should be evaluated by which online retail format they follow. Suc cessful examples of online commerce are highly varied, depending on whether pure online retail is used or whether multi channel retail, hybrid online retail or vertical online retail are the operative forms.

Suggested Citation

  • Gerrit Heinemann & Christoph Schwarzl, 2010. "Best Practices in New Online Retailing," Springer Books, in: New Online Retailing, chapter 4, pages 187-209, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6378-9_4
    DOI: 10.1007/978-3-8349-6378-9_4
    as

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