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Eight Success Factors in New Online Retailing

In: New Online Retailing

Author

Listed:
  • Gerrit Heinemann

    (Niederrhein University of Applied Sciences)

  • Christoph Schwarzl

Abstract

The next step is to determine generally accepted principles that can be defined as the success factors in online commerce. Success factors are those factors whose influence makes a decisive contribution to the success of an enterprise. (Patt 1988, p. 6 ff.). Our main focus here is why and how some online sellers succeed while others falter by failing to take advantage of existing potential.

Suggested Citation

  • Gerrit Heinemann & Christoph Schwarzl, 2010. "Eight Success Factors in New Online Retailing," Springer Books, in: New Online Retailing, chapter 3, pages 92-186, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-6378-9_3
    DOI: 10.1007/978-3-8349-6378-9_3
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