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Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines

In: Theory-Guided Modeling and Empiricism in Information Systems Research

Author

Listed:
  • Jella Pfeiffer

    (Johannes Gutenberg-Universität Mainz)

  • Malte Probst

    (Johannes Gutenberg-Universität Mainz)

  • Wolfgang Steitz

    (Johannes Gutenberg-Universität Mainz)

  • Franz Rothlauf

    (Johannes Gutenberg-Universität Mainz)

Abstract

The importance of online shopping has grown remarkably over the last decade. In 2009, every West European spent on average € 483 online and this amount is expected to grow to € 601 in 2014. In Germany, the number of online shoppers has almost doubled since 2000: 44% of all adults regularly buy products onlinetoday. In Western Europe, online sales reached € 68 billion in 2009 and Forrester research forecasts it will reach € 114 billion by 2014 with an 11% compound annual growth rate.

Suggested Citation

  • Jella Pfeiffer & Malte Probst & Wolfgang Steitz & Franz Rothlauf, 2011. "Inferring Decision Strategies from Clickstreams in Decision Support Systems: A New Process-Tracing Approach using State Machines," Springer Books, in: Armin Heinzl & Peter Buxmann & Oliver Wendt & Tim Weitzel (ed.), Theory-Guided Modeling and Empiricism in Information Systems Research, pages 145-173, Springer.
    • Handle: RePEc:spr:sprchp:978-3-7908-2781-1_8
    DOI: 10.1007/978-3-7908-2781-1_8
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