IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-7908-2010-2_20.html
   My bibliography  Save this book chapter

Reconfiguring the Fashion Business: The “YOOX” Virtual Boutique Case Study

In: Interdisciplinary Aspects of Information Systems Studies

Author

Listed:
  • A. Resca

    (Università LUISS – Guido Carli)

  • A. D’Atri

    (Università LUISS – Guido Carli)

Abstract

The premise of this work is based on a belief that information technology is an important driving force not only for following new business strategies but also for contributing to the reorganization of entire business sectors. Normann’s work “Refraining Business” which has been taken as a point of reference for investigating the factors which enable these phenomena and “Yoox” virtual boutique forms the case study which is examined in this perspective. The concept of prime mover, in some sense, represents this perspective. A prime mover exploits market imperfections, takes advantage of technological breakthroughs and, above all, reconfigure a new business model mobilizing new competences, overcoming business borders and re-shuffling actors’ roles. Yoox can be considered a prime mover. Selling activity has been completely reconfigured. Undeniably, shops with their walls vanish in favor of a virtual website and local customers typical of traditional shops have been substituted by global internet web surfers. Moreover, Yoox is emerging as a provider of e-commerce platforms providing a key in hand online selling system to fashion brands and in this way the rules of the game of the fashion sector, has been, albeit marginally, modified.

Suggested Citation

  • A. Resca & A. D’Atri, 2008. "Reconfiguring the Fashion Business: The “YOOX” Virtual Boutique Case Study," Springer Books, in: Interdisciplinary Aspects of Information Systems Studies, pages 155-161, Springer.
  • Handle: RePEc:spr:sprchp:978-3-7908-2010-2_20
    DOI: 10.1007/978-3-7908-2010-2_20
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-7908-2010-2_20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.