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Bestimmung von Ursachen und Wirkungen der Kompetenzkommunikation im Software-Marketing durch Benchmarking

In: Wirtschaftsinformatik

Author

Listed:
  • Andreas Hierholzer

    (Universität zu Köln)

Abstract

Zusammenfassung Erfolgskritisch für das Software-Marketing von Herstellern für Individual-software ist die Kommunikation ihrer Leistungserstellungskompetenz als Surrogat der erst nach Vertragsabschluß entstehenden Software. Da noch keine theoretischen Konzepte zur Verbesserung von Kommunikationsprozessen existieren, erscheint es interessant, die in der Unternehmenspraxis erfolgreichen Kommunikationsaktivitäten näher zu untersuchen. Dieser Beitrag beschreibt, wie mit einem auf Softwareprozesse gerichteten Benchmarking Hersteller von Indivi-dualsoftware in Nordrhein-Westfalen identifiziert wurden, deren Kompetenz-kommunikation Vorbildcharakter aufweist.

Suggested Citation

  • Andreas Hierholzer, 1997. "Bestimmung von Ursachen und Wirkungen der Kompetenzkommunikation im Software-Marketing durch Benchmarking," Springer Books, in: Oskar Grün & Lutz J. Heinrich (ed.), Wirtschaftsinformatik, pages 137-148, Springer.
    • Handle: RePEc:spr:sprchp:978-3-7091-6872-1_12
    DOI: 10.1007/978-3-7091-6872-1_12
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