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Corporate Culture and Sustainability

In: Strategic Sustainability Management

Author

Listed:
  • Robert Bodenstein

    (Infomanagement Unternehmensberatung)

  • Josef Herget

    (Excellence Institute – Research & Solutions)

Abstract

The successful introduction of sustainability into companies requires its integration with corporate culture. Without cultural acceptance, a strategic anchoring of sustainability will not succeed. Two perspectives are important in this context: how sustainability enters corporate culture and equally, how corporate culture enters sustainability—both are fundamental and only these two perspectives create a positive establishment of sustainability management. Corporate culture here does not only mean change management, but a permanent cultural change. These two concepts must be considered together. This chapter develops a step-by-step approach to linking sustainability with corporate culture and exemplifies it.

Suggested Citation

  • Robert Bodenstein & Josef Herget, 2025. "Corporate Culture and Sustainability," Springer Books, in: Strategic Sustainability Management, chapter 0, pages 139-156, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-70508-7_6
    DOI: 10.1007/978-3-662-70508-7_6
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