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Die Sondierung

In: Der Produktmanager und das Blaue Meer

Author

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  • Robert Wachendorff

Abstract

Zusammenfassung In diesem Kapitel werden die Methoden zur Sondierung der Ideen detailliert beschrieben. In dieser Phase geht es um die systematische Erarbeitung und Sammlung zusätzlicher Informationen, die das Bild des Produktes und seiner Chancen und Risiken weiter verfeinern und eine Entscheidung darüber vorbereiten, ob eine aufwendigere Produktstrategie erstellt werden soll. Bereits in diesem Stadium des Produktprozesses setzt sich der Produktmanager mit Standardstrategien und mit möglichen Fehler- und Einflussanalysen auseinander. Darüber hinaus werden weitere Informationen gegeben, die für die Sondierung von besonderer Relevanz sind. Abschließend werden konkrete Maßnahmen zur Steuerung der Sondierung vorgestellt.

Suggested Citation

  • Robert Wachendorff, 2024. "Die Sondierung," Springer Books, in: Der Produktmanager und das Blaue Meer, chapter 0, pages 57-63, Springer.
  • Handle: RePEc:spr:sprchp:978-3-662-69854-9_4
    DOI: 10.1007/978-3-662-69854-9_4
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