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Das Generieren von Ideen

In: Der Produktmanager und das Blaue Meer

Author

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  • Robert Wachendorff

Abstract

Zusammenfassung In diesem Kapitel wird eine praxisorientierte, iterative und systematische Methode zur Ideengenerierung beschrieben und es werden mögliche Quellen dafür aufgezeigt. Neben den üblichen Kreativitätstechniken und deren Vor- und Nachteilen sind insbesondere Wachsamkeit und die folgenden konkreten Handlungsempfehlungen von Bedeutung: Markttrends identifizieren, Gesetze, Normen und Verordnungen beobachten, Forschung betreiben und Ideen schützen. Eine gezielte Fragetechnik für Kunden und Interessenten ermöglicht es, das Produkt oder die Anforderung genau zu verstehen und zu beschreiben, ohne zu viel preiszugeben. Abschließend werden konkrete Maßnahmen zur Steuerung der Ideengenerierung vorgestellt.

Suggested Citation

  • Robert Wachendorff, 2024. "Das Generieren von Ideen," Springer Books, in: Der Produktmanager und das Blaue Meer, chapter 0, pages 43-56, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-69854-9_3
    DOI: 10.1007/978-3-662-69854-9_3
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