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The Application of the Innovation Strategy

In: Innovation Strategy

Author

Listed:
  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann

    (Firmament AG)

Abstract

After the innovation strategy has been developed in its initial version according to the procedure described in Chap. 4, it is now about bringing it to life. This means that the innovation strategy must be carried into the organization, so that it can unfold its effects in daily business. This requires a number of accompanying measures. The responsibilities are clearly to be assigned and the necessary resources to be provided. In addition, a constant support by the management and clear and transparent communication must be ensured. A continuous monitoring of the application progress and immediate corrective measures are the basis for successful implementation. Chapter 5 provides a number of hints and tips on this.

Suggested Citation

  • Daniel Huber & Heiner Kaufmann & Martin Steinmann, 2024. "The Application of the Innovation Strategy," Springer Books, in: Innovation Strategy, chapter 0, pages 65-98, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-69832-7_5
    DOI: 10.1007/978-3-662-69832-7_5
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