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Benefits of an Innovation Strategy

In: Innovation Strategy

Author

Listed:
  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann

    (Firmament AG)

Abstract

Innovation is vital for companies. This is primarily due to the increasingly accelerating rate of change in the markets. An innovation strategy creates the conditions necessary for the company’s ability to innovate. It provides the innovative thinking, which is a prerequisite for successful innovation execution. The innovation strategy is therefore a strategy that shows us what all needs to be prepared so that innovation can be successful and as systematic as possible.

Suggested Citation

  • Daniel Huber & Heiner Kaufmann & Martin Steinmann, 2024. "Benefits of an Innovation Strategy," Springer Books, in: Innovation Strategy, chapter 0, pages 11-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-69832-7_2
    DOI: 10.1007/978-3-662-69832-7_2
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