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The Innovation Strategy

In: Innovation Strategy

Author

Listed:
  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann

    (Firmament AG)

Abstract

In Chap. 10, we now want to derive the rules and instructions for action, which we have already formulated in Chap. 4 on the decisive fields of the Innovation Framework. This concerns the need for innovation (Field 4, Need) the Guiding Questions and Search Fields (Field 5, Focus) and very importantly the organization of our innovation activities (Field 6, System). As far as the need for innovation is concerned, we recognize the Strategic Gap as the big gap in strategy development, which has not been recognized so far and which increasingly determines the future viability of the company. This realization significantly increases our need for innovation and has massive implications for the way, how innovation activities need to be organized.

Suggested Citation

  • Daniel Huber & Heiner Kaufmann & Martin Steinmann, 2024. "The Innovation Strategy," Springer Books, in: Innovation Strategy, chapter 0, pages 151-166, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-69832-7_10
    DOI: 10.1007/978-3-662-69832-7_10
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