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Einleitung

In: Business Campaigning: Wirksame Strategien für mehr Einfluss

Author

Listed:
  • Peter Metzinger

    (Mr. Campaigning AG)

Abstract

Zusammenfassung Campaigning ist eine strategische Methode, um ohne direkte Befehlsgewalt Einfluss zu gewinnen und Veränderungen zu bewirken, indem man Menschen überzeugt und mobilisiert. Erfolgreiches Campaigning erfordert eine Mischung aus kreativen Anreizen und nahezu wissenschaftlich präziser Analyse sowie eine sorgfältige Planung und die Fähigkeit, ohne Erfolgsgarantie in ungewissen Situationen voranzukommen. Die Fähigkeit, überzeugende Botschaften zu kommunizieren ist essenziell, um eine Bewegung zu schaffen, die dabei hilft, mehr Einfluss in der Politik, im sozialen Sektor oder im Geschäftsleben zu erlangen. Beispiele wie Apples „Think Different“-Kampagne und die „Ice Bucket Challenge“ zeigen, wie effektives Campaigning durch emotionale Verbindung und soziale Medien bedeutende Auswirkungen haben kann.

Suggested Citation

  • Peter Metzinger, 2024. "Einleitung," Springer Books, in: Business Campaigning: Wirksame Strategien für mehr Einfluss, edition 3, chapter 0, pages 1-6, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-69824-2_1
    DOI: 10.1007/978-3-662-69824-2_1
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