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Influencing for Good – Generieren und Evaluieren von Wissen durch einen kreativen und kollaborativen Produktentwicklungsansatz

In: Wissensmanagement in modernen Organisationen

Author

Listed:
  • Bertram List

    (Bertram List – List Holding GmbH)

Abstract

Zusammenfassung Die Auswirkungen des menschengemachten Klimawandels, die stetig voranschreitende Digitalisierung sowie die finanziellen Auswirkungen der rasant ansteigenden Inflation stellen Organisationen vor große Herausforderungen. Zur Bearbeitung dieser Herausforderungen ist es wichtig, dass der Mensch und die akute Veränderung seiner Lebensbedürfnisse, ausgelöst durch die oben genannten Ereignisse, im Mittelpunkt stehen. Im vorliegenden praxisnahen Beitrag wird aufgezeigt, wie zukunftsfähige Geschäftsmodelle durch kreative Wissensvermittlung und gezielte Kundenintegration bereits während des Produktentwicklungsprozesses durch eine methodische Rekombination der Design-Thinking-Methode und des Co-Design-Prozesses entstehen können.

Suggested Citation

  • Bertram List, 2024. "Influencing for Good – Generieren und Evaluieren von Wissen durch einen kreativen und kollaborativen Produktentwicklungsansatz," Springer Books, in: Florian Offergelt & Sebastian Hofreiter & Thomas Steiner (ed.), Wissensmanagement in modernen Organisationen, chapter 13, pages 169-176, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-68383-5_13
    DOI: 10.1007/978-3-662-68383-5_13
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