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Das Spiel kommt in den Handel

In: Handbuch Brettspiele

Author

Listed:
  • Sascha Krey

Abstract

Zusammenfassung Der Einzelhandel fungiert im Brettspielmarkt als wichtiges Bindeglied zwischen Spieleschaffenden, Verlagen und Spielenden. Er ist Absatzkanal, Präsentationsplattform, Informationsquelle und Bezugsmöglichkeit zugleich. Nahezu täglich erreichen ihn Nachrichten zu Spieleneuheiten. Für diese gilt es, die Aufnahme ins Sortiment zu prüfen, die Beschaffung zu regeln und eine Vermarktungsstrategie festzulegen. Darüber hinaus stellt insbesondere der stationäre Fachhandel einen Ort der sozialen Interaktion als Teil des gemeinsamen Spielerlebnisses dar.

Suggested Citation

  • Sascha Krey, 2024. "Das Spiel kommt in den Handel," Springer Books, in: Jürgen Karla & Christoph Post (ed.), Handbuch Brettspiele, pages 465-472, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-68339-2_76
    DOI: 10.1007/978-3-662-68339-2_76
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