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Die Insel auf der Insel – Storytelling und medienübergreifende Inszenierung von Brettspielmarken am Beispiel von CATAN

In: Handbuch Brettspiele

Author

Listed:
  • Silke Ruoff

    (KOSMOS)

Abstract

Zusammenfassung Die Insel auf der Insel: Um Menschen die Faszination von CATAN zu vermitteln, wurde auf der beliebten Insel Mainau eine riesige, von Menschen begehbare Insel CATAN zum Leben erweckt. Ziel war es, ein immersives Markenerlebnis zu schaffen, das Menschen begeistert und überrascht. Die Inszenierung der Brettspielmarke auf 10.000 Quadratmetern war das Herzstück einer medienübergreifenden PR-Kampagne, mit der eine breite redaktionelle Berichterstattung zu CATAN und seiner Geschichte angestoßen wurde.

Suggested Citation

  • Silke Ruoff, 2024. "Die Insel auf der Insel – Storytelling und medienübergreifende Inszenierung von Brettspielmarken am Beispiel von CATAN," Springer Books, in: Jürgen Karla & Christoph Post (ed.), Handbuch Brettspiele, pages 523-531, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-68339-2_55
    DOI: 10.1007/978-3-662-68339-2_55
    as

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