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Einkauf und Produktion von Brettspielen in China

In: Handbuch Brettspiele

Author

Listed:
  • Nils Herzmann

Abstract

Zusammenfassung In den letzten Jahren hat die Produktion von Brettspielen in China erheblich zugenommen, getrieben von kostengünstigen Arbeitskräften und Materialien, die erschwingliche Preise ermöglichen. Auch weil der inländische Markt noch nicht vollständig entwickelt ist, richten chinesische Produzenten ihren Fokus auf den internationalen Markt, insbesondere Europa und Nordamerika. Diese Ausrichtung, kombiniert mit der Digitalisierung, die den Austausch von Druckdaten erleichtert, hat die globale Präsenz Chinas in der Brettspielindustrie gestärkt. Trotz des beachtlichen Wachstums gibt es Herausforderungen wie Sprachbarrieren und ein fehlendes intuitives Verständnis der Spiele.

Suggested Citation

  • Nils Herzmann, 2024. "Einkauf und Produktion von Brettspielen in China," Springer Books, in: Jürgen Karla & Christoph Post (ed.), Handbuch Brettspiele, pages 429-443, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-68339-2_49
    DOI: 10.1007/978-3-662-68339-2_49
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