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Digitalisierung von Unternehmen

In: Praxisorientiertes Managementwissen

Author

Listed:
  • Stefan Detscher

    (HfWU)

  • Marc Elsäßer

    (HfWU)

  • Anastasia Markemann

    (tts GmbH)

  • Lena Schwarz

    (HfWU)

Abstract

Zusammenfassung Unternehmen stehen durch digitale Disruption – verstärkt durch die Pandemiekrise – vor starken Herausforderungen in der Transformation ihrer Managementansätze und ihrer Geschäftsmodelle. In diesem Beitrag sollen die wesentlichen Gründe für die zunehmende Digitalisierung der verschiedenen betrieblichen Bereiche aufgezeigt werden. Anschließend wird überblicksartig dargestellt, welche fundierten Kompetenzen innerhalb der Unternehmen in den Bereichen digitales Management, digitale Geschäftsmodelle und digitale Vermarktung erforderlich sind. Ferner werden die Qualifizierungsbedarfe für zukunftsträchtige Fach- und Führungspositionen in der sich immer stärker digitalisierten Arbeitswelt betrachtet. Der Beitrag schließt mit der Darstellung substanzieller Kenntnisse im Bereich digitaler Technologien wie KI, Machine Learning, Blockchain, Cybersecurity und Internet of Things.

Suggested Citation

  • Stefan Detscher & Marc Elsäßer & Anastasia Markemann & Lena Schwarz, 2024. "Digitalisierung von Unternehmen," Springer Books, in: Valentin Schackmann & Werner Ziegler (ed.), Praxisorientiertes Managementwissen, chapter 0, pages 379-416, Springer.
  • Handle: RePEc:spr:sprchp:978-3-662-68132-9_10
    DOI: 10.1007/978-3-662-68132-9_10
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