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Zukunftsbild Kommunikation: Erzählen Sie spektakuläre Geschichten und achten Sie stets auf die Authentizität!

In: Nachhaltigkeit und Digitalisierung – (k)ein unternehmerisches Dilemma

Author

Listed:
  • Maximilian Mondel

Abstract

Zusammenfassung Alles in der Kommunikation wurde durch die Digitalisierung einem massiven Wandel unterworfen: wie man kommuniziert, was man kommuniziert, wann man kommuniziert, wie oft man kommuniziert, mit welcher Zielsetzung man kommuniziert und über welche Kanäle man kommuniziert. Was sich auch in der digitalen Welt nicht geändert hat, ist die Notwendigkeit, zu kommunizieren. Denn: Ohne Kommunikation ist alles nichts. Und: Authentische Geschichten, die die Zuhörerschaft gefangen nehmen, funktionieren immer.

Suggested Citation

  • Maximilian Mondel, 2023. "Zukunftsbild Kommunikation: Erzählen Sie spektakuläre Geschichten und achten Sie stets auf die Authentizität!," Springer Books, in: Katharina Sigl (ed.), Nachhaltigkeit und Digitalisierung – (k)ein unternehmerisches Dilemma, pages 245-255, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-66815-3_26
    DOI: 10.1007/978-3-662-66815-3_26
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