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Klimaneutral wirtschaften am Beispiel des Outdoor-Unternehmens VAUDE

In: Klimaneutralität in der Industrie

Author

Listed:
  • Jan Lorch

    (VAUDE Sport GmbH & Co. KG)

  • Alexandra Hildebrandt

    (Publizistin und Nachhaltigkeitsexpertin)

Abstract

Zusammenfassung Im Interview berichtet Jan Lorch, Mitglied der Geschäftsleitung (CSO) und in dieser Funktion auch für den Bereich bei der nachhaltigen Outdoormarke VAUDE verantwortlich, wie das Unternehmen den eingeschlagenen Weg der Nachhaltigkeit konsequent weitergeht – seit 2012 ist es am Firmenstandort klimaneutral und seit 2022 auch mit allen weltweit hergestellten Produkten. Anhand zahlreicher Praxisbeispiele wird gezeigt, dass es nunmehr darum geht, bewusster zu konsumieren, Dinge zu reparieren, statt wegzuwerfen, Energie einzusparen, Budgets in die Klimaneutralität zu stecken statt in Werbung. Der Beitrag möchte auch Unternehmen inspirieren und sie beim Weg in die Nachhaltigkeit unterstützen.

Suggested Citation

  • Jan Lorch & Alexandra Hildebrandt, 2023. "Klimaneutral wirtschaften am Beispiel des Outdoor-Unternehmens VAUDE," Springer Books, in: Ulrike Böhm & Alexandra Hildebrandt & Stefanie Kästle (ed.), Klimaneutralität in der Industrie, pages 227-236, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-66125-3_17
    DOI: 10.1007/978-3-662-66125-3_17
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