IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-662-65870-3_5.html
   My bibliography  Save this book chapter

Market Entry Modes

In: International Management

Author

Listed:
  • Manfred Fuchs

    (University of Graz)

Abstract

Market entry modes are divided into functional market entry modes, which are prepared and conducted mainly from the home country location, and institutional market entry modes, which are accomplished and operated in the host country locations. The success of functional market entry forms is highly dependent on the commitment of a sales agent, intermediaries, licensees, or franchisees. Although the proposed dependency is not one-sided, a significant effect on the market success rests on the capabilities and efforts required by local partners. In all functional market entry mode strategies, the leverage of control is limited. Thus, functional or institutional market entry strategies will be adopted to fit different needs and capabilities for controlling international business activities. The operative control can be carried out by relying on exports, licensing, franchising, and by establishing an international joint venture, or a wholly-owned subsidiary. Generally, market entry modes are portrayed as market entry strategies, although this definition can be confusing because the choice of market entry strategy is more than an elaborated long-term objective, but also a means of how to operate a particular business activity in co-evolving foreign markets.

Suggested Citation

  • Manfred Fuchs, 2022. "Market Entry Modes," Springer Books, in: International Management, chapter 5, pages 179-230, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65870-3_5
    DOI: 10.1007/978-3-662-65870-3_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-662-65870-3_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.