IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-662-65698-3_19.html
   My bibliography  Save this book chapter

Der Motorsportkonsument der Zukunft – eine empirische Analyse und Prognose

In: Motorsport-Management

Author

Listed:
  • Inka Engel

Abstract

Zusammenfassung In dem vorliegenden Beitrag wird nach einer theoretischen Einleitung der aktuelle und potenzielle Motorsportkonsument der Zukunft erläutert. Anhand der aus einer Online-Befragung gewonnenen Daten wird – zusammen mit den Ergebnissen von leitfadengestützten qualitativen Interviews mit Motorsportexperten – erklärt, wer sich aktuell sowie gegebenenfalls in Zukunft für Motorsport interessieren könnte und wie sich Motorsport positionieren muss, um zukünftig erfolgreich zu sein. Die interpretierende Darlegung der Ergebnisse mündet in ein Fazit.

Suggested Citation

  • Inka Engel, 2022. "Der Motorsportkonsument der Zukunft – eine empirische Analyse und Prognose," Springer Books, in: Bettina Reuter (ed.), Motorsport-Management, edition 2, chapter 0, pages 499-523, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65698-3_19
    DOI: 10.1007/978-3-662-65698-3_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-662-65698-3_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.