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Growth Hacking

In: Experimentelle Produktentwicklung

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  • Nils Stotz

Abstract

Zusammenfassung In diesem Kapitel wird das Growth Hacking als eine Disziplin vorgestellt, die Experimentieren als zentrale Methode nutzt, um ein Unternehmen wachsen zu lassen. Zunächst wird der Begriff und die ursprüngliche Bedeutung des Growth Hackings erklärt. Anschließend wird auf Basis von mehreren Beispielen ausgeführt, worauf es beim Growth Hacking ankommt und dass es egal ist, in welchem Bereich oder in welcher Industrie ein Unternehmen angesiedelt ist. Zuletzt wird noch erklärt, wie das Growth Hacking für Experimente und die Ideenfindung genutzt werden kann.

Suggested Citation

  • Nils Stotz, 2022. "Growth Hacking," Springer Books, in: Experimentelle Produktentwicklung, chapter 11, pages 121-127, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65467-5_11
    DOI: 10.1007/978-3-662-65467-5_11
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