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Outlook: Digital Authenticity: Immersive Consumption Without Secrets

In: Behind the Cloud

Author

Listed:
  • Peter Seele

    (Università della Svizzera italiana)

  • Lucas Zapf

    (University of Basel)

Abstract

Digital products get so close to the user that they become a more authentic part of life. The entrepreneurially exploited secret nurtures immersive consumer experiences: from car manufacturers to theme parks, all levels of perception are played on and sold. Finesse of the digital economy.

Suggested Citation

  • Peter Seele & Lucas Zapf, 2022. "Outlook: Digital Authenticity: Immersive Consumption Without Secrets," Springer Books, in: Behind the Cloud, chapter 7, pages 185-190, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-64502-4_7
    DOI: 10.1007/978-3-662-64502-4_7
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