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Intrapreneurship-Potenzial in deutschen Unternehmen verschiedener Branchen

In: Intrapreneurship

Author

Listed:
  • Magdalena Grimm

    (Universität der Bundeswehr München)

  • Steffi Rudel

    (Universität der Bundeswehr München)

Abstract

Zusammenfassung Unternehmen sind durch verschiedene Umstände heute stärker dazu gezwungen, Innovationen hervorzubringen. Eine Ressource, die hierfür genutzt werden kann, sind die eigenen Mitarbeitenden – man spricht vom Intrapreneurship. In diesem Beitrag wird dargestellt, inwiefern Intrapreneurship in deutschen Unternehmen verschiedener Branchen im B2B und B2C-Bereich erwünscht oder bereits existent ist. Mittels qualitativer Interviews wird zunächst untersucht, inwiefern es Mitarbeitenden verschiedener Branchen möglich ist, Innovationen in das eigene Unternehmen einzubringen. Dabei werden Widerstände und Probleme aufgezeigt, auf die Intrapreneure in unterschiedlichen Branchen stoßen und ob sich das Intrapreneurship-Potenzial der Branchen unterscheidet. Darüber hinaus werden Eigenschaften von Intrapreneuren aus verschiedenen Branchen auf Basis eines wissenschaftlichen Diagnoseinstrumentes hinterfragt und branchenübergreifend verglichen.

Suggested Citation

  • Magdalena Grimm & Steffi Rudel, 2022. "Intrapreneurship-Potenzial in deutschen Unternehmen verschiedener Branchen," Springer Books, in: Rafaela Kraus & Tanja Kreitenweis & Brigita Jeraj (ed.), Intrapreneurship, pages 299-311, Springer.
  • Handle: RePEc:spr:sprchp:978-3-662-64102-6_18
    DOI: 10.1007/978-3-662-64102-6_18
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