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Communication as a Success Factor: Avoiding and Overcoming Resistance

In: Change Management

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  • Thomas Lauer

    (Aschaffenburg University of Applied Sciences)

Abstract

Communication is undoubtedly one of the decisive success factors of change management, which is contained in almost all other success factors, because leadership itself is primarily applied communication. Communication creates transparency and thus orientation, but it also serves to resolve conflicts and resistance. Communication comes in many forms. Personal communication, including gestures and facial expressions, plays an important role in change management because it is more motivating and less ambiguous. The goals and background of the intended change should also be communicated promptly and, if possible, to all those affected at the same time and in a language specifically oriented to the target group. Depending on whether the communication is at the beginning of a corporate change or in the course of the change, different instruments should be used. Especially for overcoming resistance during the course of change, the mastery of specific communication techniques is of great importance in the context of conducting a conversation.

Suggested Citation

  • Thomas Lauer, 2021. "Communication as a Success Factor: Avoiding and Overcoming Resistance," Springer Books, in: Change Management, edition 1, chapter 8, pages 119-143, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-62187-5_8
    DOI: 10.1007/978-3-662-62187-5_8
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