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Einzelhandel in Läden – Ein Auslaufmodell?

In: Handel 4.0

Author

Listed:
  • Manuel Jahn

    (Geomarketing, GfK SE)

Abstract

Zusammenfassung „Handel ist Wandel“. Nie schien diese alte Weisheit aktueller. Das große Sterben des letzten Jahrhunderts, ob das der Tante-Emma-Läden, der Supermärkte, der Fachgeschäfte, der Warenhäuser oder der Ladenpassagen, scheint eine Randnotiz der Geschichte vor den angeführten Umwälzungen dieser Tage. Die Bedrohung komme aus dem Netz. Dem Konsumenten stünden online kostengünstigere Einkaufsmöglichkeiten zur Verfügung, was zwangsläufig zum Austrocknen des stationären Handels führen müsse. Einzelhändler würden zum digitalen Broker, in dem sie dem Verbraucher die Ware direkt vom Distributionslager nach Hause zustellen. Der Einzelhandel im engeren Sinne würde sich somit schon kurzfristig selber abschaffen. Was bleibe, seien vereinzelte Restbestände, die aus Mitleid und Romantik gerade noch am Leben erhalten werden.

Suggested Citation

  • Manuel Jahn, 2017. "Einzelhandel in Läden – Ein Auslaufmodell?," Springer Books, in: Rainer Gläß & Bernd Leukert (ed.), Handel 4.0, pages 25-50, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-53332-1_2
    DOI: 10.1007/978-3-662-53332-1_2
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