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Service Apartment Business Model Research—Take Ziroomapartment as an Example

In: Proceedings of the 19th International Symposium on Advancement of Construction Management and Real Estate

Author

Listed:
  • Mingxuan Yu

    (Renmin University of China)

  • Xiaobei Zhang

    (Renmin University of China)

  • Naiyue Zhang

    (Renmin University of China)

Abstract

In Chinese first-tier and second-tier cities’ housing rental market, houses are in short supply, market is in disorder, housing quality and service level are low, which are major factors contributing to the situation that rent living can’t be the main living style. Against this background, there emerges chain type service apartments, aiming at the mass consumers at the mid-end market. In China, service apartment represented by Ziroomapartment will embrace a full development in future. This article starts with Ziroomapartment’s business model research, hoping to provide guide experience for companies interested in this line of business and providing government with empirical case study results for regulating the real estate market.

Suggested Citation

  • Mingxuan Yu & Xiaobei Zhang & Naiyue Zhang, 2015. "Service Apartment Business Model Research—Take Ziroomapartment as an Example," Springer Books, in: Liyin Shen & Kunhui Ye & Chao Mao (ed.), Proceedings of the 19th International Symposium on Advancement of Construction Management and Real Estate, edition 127, chapter 0, pages 1183-1194, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-46994-1_99
    DOI: 10.1007/978-3-662-46994-1_99
    as

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