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Experimenting with Corporate Strategy Dialogues to Focus and Explore

In: From Coal to Biotech

Author

Listed:
  • Jean-Pierre Jeannet
  • Hein Schreuder

Abstract

Having successfully adopted strategy dialogues at the business level, the question arose whether they could also be applied at the corporate level? DSM ventured into this uncharted territory for the first time in 1994. The main question of this first Corporate Strategy Dialogue (CSD) was how to achieve focus in its rather wide array of activities. The company managed to achieve its Top Priorities within 3 years and then conducted its second CSD to explore further priorities for profitable growth. Execution was now even faster; the reason being that the company Gist-Brocades became available, a top candidate on the merger and acquisition list. These first two CSDs constituted the explorative phase’ of formulating corporate strategy in a dialogue mode. Having gained confidence in this approach, the company was ready to adopt Corporate Strategy Dialogues as the way to chart its corporate strategy and determine its top priorities.

Suggested Citation

  • Jean-Pierre Jeannet & Hein Schreuder, 2015. "Experimenting with Corporate Strategy Dialogues to Focus and Explore," Springer Books, in: From Coal to Biotech, edition 127, chapter 9, pages 155-175, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-46299-7_9
    DOI: 10.1007/978-3-662-46299-7_9
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