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Enhancing Business School Impact

In: From Coal to Biotech

Author

Listed:
  • Jean-Pierre Jeannet
  • Hein Schreuder

Abstract

After a successful delivery of the IMPACT programs through IMD, DSM approached the program faculty to assist in further enhancing the results of the program. A description of initial pilot workshops are offered and the events leading up to the pivotal DSM marketing day in 1991 are described, where the idea of the “Business Strategy Dialogue” was presented to a wider audience of senior managers for the first time. The background to the dialogue concept and its content are described and how the seeds for further involvement of the IMPACT faculty were planted.

Suggested Citation

  • Jean-Pierre Jeannet & Hein Schreuder, 2015. "Enhancing Business School Impact," Springer Books, in: From Coal to Biotech, edition 127, chapter 6, pages 109-118, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-46299-7_6
    DOI: 10.1007/978-3-662-46299-7_6
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